WordPress Developer at Havana Group

Summary

We are looking for a WordPress Developer who understands how development decisions impact search engine rankings, user experience, and conversions.
This is not a typical “just build pages” role.
You will be responsible for developing fast, scalable, SEO-optimized websites that are designed to:

Rank on Google as well as all other SERPs
Perform well in AI-generated search results (AI Overviews)
Convert visitors into leads, clients or customers You’ll work closely with our SEO team, meaning that your ability to translate SEO strategy into clean, high-performing website structures is critical.

Key Responsibilities
Technical SEO-Driven WordPress Development:

Build and customize WordPress websites with best practices built into the foundation
Structure pages using proper heading hierarchy, semantic HTML, and internal linking support
Ensure all builds are optimized for search intent, readability, and crawlability
Implement schema markup (e.g., FAQ, Article, Breadcrumb).

Performance & Core Web Vitals Optimization:

Build lightweight, fast-loading (i.e. mobile-first oriented) websites
Optimized fully for Core Web Vitals (LCP, CLS, INP)
Reduce unnecessary plugins and bloated code
Implement lazy loading, asset optimization, and caching strategies.

UI/UX with Conversion in Mind:

Develop layouts that improve User engagement, Time on page, and Conversion rates
Ensure strong above-the-fold clarity and CTA placements with strategy
Collaborate with SEO/content teams to align design with user intent.

Scalable Site Architecture

Build SEO-friendly structures for: Category and tag hierarchy, Internal linking systems
Ensure clean URL structures and future content expansion.

Technical SEO Implementation:

Handle technical SEO elements such as: Proper indexing controls, XML sitemaps, Canonical tags, Structured data
Ensure compatibility with SEO tools (e.g., RankMath, Yoast etc.)
Collaboration with Our Digital Marketing Management Team
Work closely with the SEO strategist to implement recommendations
Provide input on technical feasibility of technical SEO strategies
Participate in audits and continuous optimization of our web assets.

(Bonus) AI Integration:

Experience integrating AI tools (chatbots, automation, or APIs) is a plus
Understanding how AI-generated search impacts content structure is an advantage.

Required Skills & Experience

4+ years experience in WordPress development
Strong understanding of: HTML, CSS, JavaScript, PHP
Experience with lightweight themes/builders (e.g., Astra, GeneratePress, Elementor with restraint)
Solid knowledge of: Web Development with conversion in mind, Website performance and technical optimization
Ability to build mobile-first, responsive designs What We’re Really Looking For
A developer who thinks beyond code
Someone who understands that: Design affects conversions, Structure affects rankings, Speed affects everything
Someone who can build with minimal supervision from a strict Ai and search optimization perspective.

Nice to Have (Not Mandatory):

Experience with headless WordPress or modern frameworks
Basic understanding of AI tools or automation
Experience with CRO (conversion rate optimization).