Company International Breweries
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The Key Purpose of the job is to provide Leadership to ensure flawless execution of brand strategies and plans to deliver brand KPIs including brand equity and share, Digital & events KPIs. Earned Media, Influencers ROI, Digital excellence dashboard and Events ROI.
Key Roles and Responsibilities
Directly lead all Brand led events
Co create brand plans for all year-round campaigns
Directly lead Development of creatives all through the year for Digital across all the campaigns and always on content
Analyse data for insights & articulates opportunities for the brand
Lead and manage influencers/celebrities all through the year to deliver Earned media
Always ON radio assets- ensure our radio assets are maximized. Develop content for radio sponsorship
Establish and maintain social systems between regions and across relevant functions to ensure collaboration and ongoing feedback loops
Lead BTL In-bar activations for brand campaigns e.g. in-bar activations, or tactical in-bar activations. Working with trade marketing team. Develop creatives for in-bar as needed by the Trade Marketing team
ZBB Budget management – to ensure ZBB delivery in line with budget
Role involves business travel to the South East of Nigeria as business demands.
Minimum Requirements
Bachelor's Degree in a relevant field
Minimum of 2 years relevant brand management/marketing experience.
Key Attributes and Competencies:
Good Communication skills
Self -driven, takes initiative and manages time/priorities well
Influencing and collaboration skills
Ability to handle complex situations under pressure
Passionate, self-starter
Action and results oriented
Stakeholder/ Relationship management
Consumer focused.