Social Media Marketing Officer at Excel and Grace Consulting

Job Summary

The Social Media Marketing Officer will be responsible for promoting the school’s brand, increasing visibility, and driving student enrollment through digital marketing strategies and content creation.

Key Responsibilities

Manage and grow the school’s social media platforms
Create engaging content (graphics, videos, captions) to promote the school
Develop and execute digital marketing campaigns to drive enrollment
Respond to inquiries and convert leads into admissions
Monitor and report on engagement, reach, and campaign performance
Maintain and update prospective parent/student databases
Support branding, promotional events, and school activities
Collaborate with management to align marketing strategies with school goals

Requirements

Bachelor’s Degree in Marketing, Mass Communication, or related field
3 – 5 years’ experience in social media management or digital marketing
Strong content creation and copywriting skills
Experience with social media tools and analytics platforms

Key Competencies:

Creativity and content development
Communication and engagement
Digital marketing strategy
Customer relationship management
Result-driven mindset